On the heels of our successful LinkedIn public seminar, we were treated to a glowing write up by one of the attendees. An experienced internet and social network user, we considered her insights valuable. She summed up her perspectives in a blog, “LinkedIn—Making the Most of It,” (http://bit.ly/ooQVvS).
I particularly enjoyed the comment that, “It is possible to get fixated on Connections and not see the value of all the layers of information available to every member.” Very well put, and it addresses a common complaint that LinkedIn is primarily for recruiters and job seekers. Indeed, she goes on to point out what was shared: Connections are extremely valuable and important, but it is how you use them that makes the difference.
And so to the main point. I find it enlightening, every time we discuss LinkedIn as a business development tool, to see what others take away as the greatest piece of information learned. In this case, it was the ability of LinkedIn—and you, as the personal connection—to help others within your network who may be of benefit to each other. That’s right. It’s not about what others can do for you, but how you can help others. That is a blog all by itself. For now, take a look at Stringing Words Together and feel free to subscribe to the Good Growth blog and hers. She is always a good read.
You can subscribe to the Good Growth blog, join our LinkedIn group, Sales Effectiveness (http://linkd.in/ql6C81), and follow Opus Partners’ company page on LinkedIn (http://linkd.in/ozpa8K). We’re also on Twitter (@GoodGrowth) and have an Opus Partners Fan Page on Facebook (http://on.fb.me/qAFrPj).