Recently, we’ve noticed our increased success in developing new productive relationships on LinkedIn that have led to new business.
On one level, this shouldn’t be a surprise. LinkedIn is a “social” network designed to help professionals interact and grow business. But its focus on B2B can be a double-edged sword. Some consider it a bit sterile, yet when used effectively, you can develop commonality and respect for fellow connections.
Facebook is a different animal. I have successfully strengthened ties with “friends,” but in terms of business growth, I find greater success with LinkedIn. It’s likely due in part to what I refer to as the Dragnet approach of LinkedIn—the facts, nothing but the facts. This provides a more professional approach, especially for business-to-business organizations. This leads me to ask two questions:
- What success stories can you share about social networking, especially LinkedIn?
- How do you use LinkedIn and other social networks to build your professional relationships and grow your business?
Tags: business growth, networking, sales effectiveness, social media
Good Growth 
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